Investor Charter

A. Vision and Mission Statements for Investors

Vision

Invest with knowledge & safety.

Mission

Every investor should be able to invest in right investment products based on their needs, manage and monitor them to meet their goals, access reports and enjoy financial wellness.

B. Details of Business Transacted by the Investment Adviser with Respect to Investors

• To enter into an agreement with the client providing all details including fee details, aspects of conflict of interest disclosure and maintaining confidentiality of information.
• To do a proper and unbiased risk-profiling and suitability assessment of the client.
• To conduct audit annually.
• To disclose the status of complaints on its website.
• To disclose the name, proprietor name, type of registration, registration number, validity, complete address with telephone numbers and associated SEBI Office details (i.e. Head Office / Regional / Local Office) on its website.
• To employ only qualified and certified employees.
• To deal with clients only from official number.
• To maintain records of interactions with all clients, including prospective clients prior to onboarding, where any conversation related to advice has taken place.
• To ensure that all advertisements adhere to the provisions of the Advertisement Code for Investment Advisers.
• Not to discriminate in terms of services provided among clients opting for the same or similar products or services offered by the Investment Adviser.

C. Details of Services Provided to Investors

Onboarding of Clients

• Sharing of agreement copy
• Completing KYC of clients

Disclosure to Clients

• To provide full disclosure about its business, affiliations and compensation in the agreement.
• To not access the client's accounts or holdings for offering advice.
• To disclose the risk profile to the client.
• To disclose any conflict of interest between investment advisory activities and any other activities of the Investment Adviser.
• To disclose the extent of use of Artificial Intelligence tools in providing investment advisory services.
• To provide investment advice to the client based on the risk profiling and suitability of the client.
• To treat all advisory clients with honesty and integrity.
• To make adequate disclosure to the investor of all material facts such as risks, obligations and costs relating to the products or securities advised.
• To provide clear guidance and adequate caution notice when providing investment advice for complex and high-risk financial products or services.
• To ensure confidentiality of information shared by clients unless the information is required for legal obligations or the client has provided specific consent to share it.
• To disclose timelines for various services and ensure adherence to those timelines.

D. Grievance Redressal Mechanism and How to Access It

1. An investor may approach the concerned Investment Adviser for any grievance or complaint. The Investment Adviser shall strive to redress the grievance immediately, but not later than 21 days from receipt of the grievance.
2. The investor may file a complaint on SCORES 2.0, the web-based centralized grievance redressal system of SEBI: https://scores.sebi.gov.in
   • First review: Designated body / IAASB
   • Second review: SEBI
3. The investor may also submit the complaint to the designated email ID of IAASB.
4. If not satisfied with the resolution provided by the market participant, the investor may file the complaint or grievance on the SMART ODR platform for online conciliation or arbitration: https://smartodr.in/
5. Physical complaints may be sent to the Office of Investor Assistance and Education, Securities and Exchange Board of India, SEBI Bhavan, Plot No. C4-A, “G” Block, Bandra-Kurla Complex, Bandra (East), Mumbai – 400051.

E. Rights of Investors

• Right to Privacy and Confidentiality
• Right to Transparent Practices
• Right to Fair and Equitable Treatment
• Right to Adequate Information
• Right to Initial and Continuing Disclosure, including information about statutory and regulatory disclosures
• Right to Fair and True Advertisement
• Right to Awareness about Service Parameters and Turnaround Times
• Right to be informed of timelines for each service
• Right to be Heard and Satisfactory Grievance Redressal
• Right to timely redressal
• Right to Suitability of Financial Products
• Right to Exit from a financial product or service in accordance with the agreement with the Investment Adviser
• Right to receive clear guidance and caution notices when dealing in complex and high-risk financial products and services
• Additional rights for vulnerable consumers, including access to services in a suitable manner for differently abled persons
• Right to provide feedback on financial products and services used
• Right against coercive, unfair and one-sided clauses in financial agreements

F. Expectations from Investors (Responsibilities of Investors)

Do’s

6. Always deal with SEBI-registered Investment Advisers.
7. Ensure that the Investment Adviser has a valid registration certificate.
8. Check the SEBI registration number. The list of SEBI-registered Investment Advisers is available on the SEBI website.
9. Pay only advisory fees to the Investment Adviser. Make payments through banking channels and maintain duly signed receipts with payment details.
10. Advisory fees may be paid through the Centralised Fee Collection Mechanism (CeFCoM) of IAASB if the Investment Adviser has opted for the mechanism.
11. Ask for risk profiling before accepting investment advice. Insist that advice is provided strictly on the basis of risk profiling and available investment alternatives.
12. Ask relevant questions and clear doubts before acting on advice.
13. Assess the risk-return profile, liquidity and safety aspects before making investments.
14. Insist on receiving written, signed and stamped terms and conditions. Read advisory fee, advisory plan and recommendation-category clauses carefully.
15. Be vigilant in transactions.
16. Approach the appropriate authorities for redressal of doubts or grievances.
17. Inform SEBI about Investment Advisers offering assured or guaranteed returns.
18. Be aware of the right to exit the service of an Investment Adviser.
19. Be aware of the right to seek clarifications and clear guidance on advice.
20. Be aware of the right to provide feedback regarding services received.
21. Be aware that an investor is not bound by a clause prescribed by an Investment Adviser if it contravenes regulatory provisions.

Don’ts

22. Don't fall for stock tips offered under the pretext of investment advice.
23. Do not provide funds for investment to the Investment Adviser.
24. Don't fall for promises of indicative, exorbitant or assured returns. Do not let greed override rational investment decisions.
25. Don't fall prey to alluring advertisements or market rumours.
26. Avoid transactions made solely on the basis of phone calls or messages from an Investment Adviser or its representatives.
27. Don't take decisions merely because of repeated messages and calls from Investment Advisers.
28. Do not fall prey to limited-period discounts, incentives or gifts offered by Investment Advisers.
29. Don't rush into investments that do not match your risk-taking capacity and investment goals.
30. Do not share login credentials or passwords for trading, demat or bank accounts with the Investment Adviser.